In the fast-evolving world of education, where every institute is vying for student attention online, it’s the one with the right digital partner that stays ahead. For Reliance Animation Academy, the challenge wasn’t about delivering great animation courses — it was about being found by students online.
That’s when they partnered with DGmark Agency, the best digital marketing agency in Mumbai, to take their online game to the next level.
The result? A stunning rise in organic traffic, keyword rankings, and student inquiries — all driven by solid SEO, social media marketing, and PPC advertising.
About Reliance Animation Academy – Andheri, Mumbai
Situated in the creative hub of Andheri, Reliance Animation Academy is a premium institute offering industry-ready training in Animation, VFX, and Graphic Design. Their mission is to nurture India’s next generation of creative professionals.
While their offline credibility was strong, their online presence was falling behind — which meant missed opportunities to connect with students actively searching for animation courses in Andheri.
The Digital Challenges Faced by Reliance Animation Academy
Before joining hands with DGmark Agency, Reliance Animation faced common but critical digital marketing challenges that were holding back their growth:
- Low Organic Website Traffic: Their website was not ranking for any high-intent keywords.
- Weak Keyword Rankings: They weren’t visible for terms like “animation classes in Andheri” or “VFX courses in Mumbai”.
- Poor GMB Presence: Their Google My Business listing lacked visibility in local search.
- No Paid Campaigns: No Google Ads meant they were invisible even for commercial search queries.
- Minimal Social Media Engagement: Their social pages lacked consistency, branding, and call-to-action posts.
- Lack of Structured Content Strategy: Their website lacked SEO-focused blogs and pages targeting local keywords.
They had the best faculty, courses, and infrastructure — but were being digitally outperformed by competitors with better online strategies.
DGmark Agency – Best Digital Marketing Agency in Mumbai Took Over with a 360° Strategy
When Reliance Animation Academy approached us, we knew this wasn’t just another SEO project — it was a brand transformation challenge.
We laid out a powerful multi-channel strategy with a focus on:
- Search Engine Optimization (SEO)
- Content Marketing
- Google Ads
- Google My Business Optimization
- Social Media Branding & Lead Generation
Let’s take a deep dive into how the top digital marketing agency in Mumbai executed each strategy to perfection.
Keyword Research by the Best Digital Marketing Agency in Mumbai
Keyword research is where digital success begins — and we took this phase seriously.
Using advanced tools like SEMrush, Ahrefs, and Google Trends, we identified location-based, course-focused keywords students were actively searching for in and around Mumbai.
Primary Keywords Targeted:
- Animation Academy in Andheri
- VFX Courses in Andheri
- Graphic Design Courses in Andheri
- Animation Classes in Andheri
- VFX Classes in Andheri
LSI Keywords Used:
- Best animation institute near me
- Animation course after 12th
- Graphic design course Mumbai
- Short-term VFX courses
- Visual effects training Mumbai
Each keyword was strategically mapped to pages, blogs, and meta-data. These keywords weren’t just chosen based on search volume — we evaluated user intent, competition, and conversion potential.
On-Page Optimization by the DGmark Agency
Once we had our keyword game on point, it was time to clean up and optimize the website from the inside out.
On-page SEO Enhancements:
- Optimized meta titles and descriptions using primary keywords
- Crafted SEO-friendly H1 and H2 tags across pages
- Added internal linking between blogs and service pages
- Compressed and tagged all images with alt attributes
- Improved page load speed and mobile responsiveness
- Optimized URLs (e.g., /animation-courses-in-andheri)
The goal was to align every page with Google’s ranking factors while ensuring user-friendliness and accessibility.
Technical SEO Fixes Done by the DGmark Agency
Technical SEO often goes ignored — but it’s what makes a good site rankable.
Key Fixes Included:
- Updated and submitted XML sitemap
- Improved robots.txt file for proper crawlability
- Fixed broken links and 404 errors
- Implemented canonical tags to avoid duplicate content
- Added schema markup for local business and course listings
The technical groundwork ensured that search engines could easily crawl, understand, and index the site properly.
High-Quality Content Marketing Strategy That Ranked Reliance Academy
You can’t win SEO without powerful content — and we built a content machine for Reliance Animation Academy.
Content Created by DGmark Agency:
- Keyword-rich landing pages for each course
- Location-specific pages (e.g., “VFX Courses in Andheri”)
- SEO blogs like:
- “Why Animation is the Future After 12th”
- “Top VFX Tools You Must Learn in 2025”
- “Career Scope in Graphic Designing – Mumbai Trends”
- FAQs targeting voice search and long-tail queries
- YouTube video scripts and Reels content
Every word written had purpose and placement — designed to drive traffic, build authority, and increase leads.
Link Building Strategy by Mumbai’s Best Digital Marketing Agency
To boost domain authority and off-page SEO, we executed a robust link-building campaign:
Our Backlink Strategy Included:
- 100+ backlinks from relevant educational blogs and media portals
- Guest posts on niche forums and industry sites
- Local business citations (JustDial, Sulekha, UrbanPro)
- Quora and Reddit answers with contextual backlinks
- Interlinking from DGmark’s own blog network
These backlinks not only improved rankings but also sent referral traffic from credible websites.
GMB Optimization – Local SEO That Got Reliance in Google’s 3-Pack
Google My Business (GMB) is a powerful lead source for local searches. We completely overhauled their GMB listing:
Actions Taken:
- Optimized business name and description with keywords
- Uploaded real photos of institute, events, and student projects
- Added all courses as services on the profile
- Posted weekly GMB updates and promotional offers
- Collected and responded to reviews for social proof
As a result, Reliance Animation started appearing in the local 3-pack for searches like “Animation Classes near Andheri”, leading to walk-in inquiries and direction requests.
Social Media Campaigns that Created Brand Recall
We understood that today’s students spend more time on Instagram, Facebook, and YouTube than anywhere else.
Social Content Strategy:
- Weekly carousel posts on career tips, industry trends
- Reels on student testimonials, course highlights, and behind-the-scenes content
- Success stories of alumni
- Animated short-form content for Reels
- FAQs and myth-busting posts
We ran lead generation campaigns on Facebook/Instagram during admissions season and increased engagement by over 500%.
Google Ads Campaign by the Best PPC Marketing Agency in Mumbai
While SEO takes time, Google Ads gave Reliance Animation instant leads. We launched a full-funnel Google Ads strategy:
Campaign Structure:
- Search Ads targeting keywords like “animation course in Mumbai”
- Location targeting: Andheri, Goregaon, Malad, Jogeshwari
- Landing pages with lead capture forms
- Retargeting for bounce visitors
- Conversion tracking and regular bid optimization
Results Achieved:
- 100+ quality leads in 3 months
- Impressions from over 10K+ relevant users
- High ad relevance score and CTR
Paid ads became a predictable source of leads, helping Reliance Animation plan batches better.
Results: What DGmark Agency Delivered as the Best Digital Marketing Agency in Mumbai
Our full-stack strategy delivered a digital transformation for Reliance Animation Academy.
| Key Metrics | Before DGmark | After DGmark |
|---|---|---|
| Organic Traffic | ~300/month | 750+/month (↑150%) |
| Google Rankings | Not in Top 20 | Top 3 for all keywords |
| Student Inquiries | 10–15/month | 3X Higher |
| Backlinks | <10 | 100+ |
| GMB Visibility | Poor | Google 3-Pack |
| Social Media Engagement | Low | 5X Improvement |
| Paid Ad Leads | 0 | 100+ Qualified Leads |
What Makes DGmark Agency the Best Digital Marketing Agency in Mumbai for Education Brands?
DGmark Agency brings:
- Education-specific marketing expertise
- A results-driven mindset
- Deep understanding of the student funnel
- End-to-end execution from content to conversion
- Transparent reporting & strategy alignment
We’ve helped dozens of education brands like Reliance Animation, DGmark Institute, and others scale fast — and we’re just getting started.
Client Testimonial
“Working with DGmark Agency was the best decision we made for our marketing. We now rank on Google, have constant inquiries, and our brand looks more professional than ever. Highly recommended for any education brand!”
— Marketing Head, Reliance Animation Academy
Ready to Rank, Reach, and Grow? Let’s Talk.
If you run a coaching institute, academy, college, or training center — your students are searching on Google. The only question is: Will they find you or your competitor?
Let the Best Digital Marketing Agency in Mumbai — DGmark Agency — put your institute on the map.
Mumbai Office Address:
22, Ground Floor, Harmony Mall, New Link Rd, near DGmark Institute, Sejal Park, Colony No 1, Bhagat Singh II, Goregaon West, Mumbai, Maharashtra 400104
Get Directions
Andheri Office Address:
405, 4th Floor, Pratik, Ratan Nagar Apartment – B Wing, Bus Stop, Near Apna Bazar Rd, Opp. Dhake Colony, D.N. Nagar, Andheri West, Mumbai, Maharashtra 400053
Get Directions
Phone Number: 081045 95960
Website: https://dgmarkagency.com
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